Puvab and the brand Eripio war reap success in Norway

21st AUG 2017

Puvab AB, which is part of Hultafors Group since March 2017, will deliver workwear for ambulance staff in Norway, after having won parts of the tender process for ambulance workwear.

Puvab is Sweden’s leading supplier of protective wear certified for the protection against the thermal hazards of an electric arc for the energy and railway business. In 2013, the company introduced the brand Eripio Wear, which produces and markets workwear for ambulance staff and rescue services. The Norwegian Ambulance Services have now chosen Eripio Wear as their supplier for around 5,000 users over the next few years.

Quality, environment and fit of the clothes have been important factors in the choice of supplier. These are all prioritized areas in Puvab’s development work and the contract shows that the company’s concept is well received in the whole of the Nordic region.

Puvab won tenders in Sweden, Denmark and Finland as early as the introduction year 2013, and now the Norwegian Ambulance Services have also discovered Eripio Wear, which makes the brand the fastest growing in the business area workwear for ambulance staff and rescue services in the Nordic region. Other customers who have chosen Eripio Wear include The Greater Stockholm Fire Brigade, Copenhagen Rescue Services, The Uppsala University Hospital Ambulance Services, Nerikes Fire Brigade.

”We are very pleased that we are now represented in all the Nordic countries. Our customers appreciate our flexibility and that we can offer new, smart solutions,” says Acram Marcoff, Operational Manager at Eripio Wear.

The range in question for the Norwegian Ambulance Services mainly consists of shirts, sweaters and polo shirts, and the first deliveries will be made at the end of the year. This contract further ensures the fast expansion and growth of Eripio Wear.

For further information, please contact:
Acram Marcoff, Operational Manager for Eripio Wear

New Light-Weight Collection


Puvab launches a revolutional, light-weight series of protective wear

certified against the thermal hazards of an electric arc.


11 MAY 2017

Puvab, Sweden’s leading supplier of protective wear certified against the thermal hazards of an electric arc for the energy and railway business is strengthening its position on the market with the launch of a brand new series of protective wear.

Puvab AB has been a part of Hultafors Group since March 2017 and is now a brand under Snickers Workwear. Puvab is now launching a new light-weight series which is unprecedented on the market, practically reducing the weight by half, compared to similar garments on the market.

The product series is called GORE-TEX® PYRAD® Technology and is made from a material which is certified for the protection against the thermal hazards of an electric arc, and also against heat and flame, electrostatic properties, chemicals and for light welding work. The protection against the thermal hazards of an electric arc is measured in calories per cm2, and Puvab’s new product series has a protection as high as 51 cal/cm2.

The garments are also wind and water proof, and can be compared to advanced alpine products, where pockets and functions have been adapted for the energy business.

The new garments can be worn all year if they are combined with the right clothes inside and out, in line with Puvab’s system for layering. This principle is based on adjusting and keeping the body heat through layering insulating undergarments. The outer shell is made with GORE-TEX® PYRAD® Technology.

W.L Gore has developed the material, and in cooperation with Puvab, the functionality and design of the garments have been developed to ensure that they meet the high demands for certification of this type of protective wear. In addition to all the certifications, the user also benefits from the other advantages of the GORE-TEX® PYRAD® technology in these garments.

”This will change the entire work situation for working in cold, windy or rainy environments where protection against the thermal hazards of an electric arc is also needed. There are now considerably better conditions for working on wind mills in the mountains or in rough weather,” says Per Wagnås, MD of Puvab AB.

The new garments will be presented for the first time at the trade fair Elfack in Gothenburg, Sweden, on          9th – 12th of May 2017.
”The customers who have had a preview of the garments have been very excited,” Per concludes.

You will find Puvab at the stand B02:44 where the new collection will be presented.

For more information, please contact:

Per Wagnås, MD of Puvab AB

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+46 709 151 867

GORE-TEX® PYRAD®, GORE® and designs are registered trade marks of W. L. Gore & Associates.

Hultafors Group AB Acquires Puvab AB

Hultafors Group Acquires Puvab AB
and Strengthens Offering in Protective Wear

8 Mar 2017

Hultafors Group, a wholly owned business area within Investment AB Latour, has acquired Puvab AB from Vestitus Holding AB. The acquisition is part of the growth strategy for Hultafors Group, and will further strengthen the company’s Workwear business within protective wear.

Puvab is a Swedish company in the protective wear business established in Borås in 1989. The company specialises in protective wear for the energy and utility business, as well as flame resistant safety wear for other industries. Puvab develops and produces functional and certified high-quality garments with innovative design and functionality for work in demanding conditions. In 2013, Puvab also established the brand Eripio Wear which targets ambulance and rescue personnel. Puvab has 49 employees and an annual turnover of SEK 42 million.

"To expand safety wear into Multinorm has been one of the Group’s strategic initiatives. Together with the Snickers Workwear brand, we will continue to serve our common customers with a wider offering within protective wear and develop a market leading offering for the future. With its broad assortment of safety wear and strong track record in the market, Puvab is the ideal partner to complement Snickers Workwear’s offering," says Camilla Monefeldt Kirstein, Director BU Workwear at Hultafors Group.

"Puvab has seen a healthy growth in 2016 and the prospects for the future are very bright. Joining Hultafors Group will give Puvab an even better position for growing, in particular on the international market," says Gustav Örn, owner of Vestitus Holding AB.

"We are excited to be part of Snickers Workwear and the Hultafors Group, and are confident that this will provide us with growth potential for the future as we can also benefit from our common sales channels," says Per Wagnås, MD of Puvab AB.

"To provide products which ensure our end users higher productivity and safety is core in the Hultafors Group strategy. Having Puvab with its leading products in our portfolio complements our offering within protective workwear. This means we can provide more value to our existing customers and reach new segments and customers," says Ole Kristian Jödahl, CEO at Hultafors Group AB.

Göteborg, March 8, 2017
Hultafors Group AB
Ole Kristian Jödahl, CEO

For further information please contact:
Ole Kristian Jödahl, CEO, Hultafors Group AB, +47 900 88 305
Camilla Monefeldt Kirstein, Director Business Unit Workwear, Hultafors Group AB, +46 8 92 51 83
Teresa Enander, Director of Strategy and M&A, Hultafors Group AB, +46 739 17 86 91

Hultafors Group offers a dynamic range of premium brands to rely on – for distributors and craftsmen alike. Through its various brands Hultafors Group is represented in 40 countries and has over 11,000 point of sales. Hultafors Group has 685 employees and an annual turnover of about SEK 1.7 billion.

Investment AB Latour is a mixed investment company consisting primarily of wholly-owned industrial operations and an investment portfolio of listed holdings in which Latour is the principal owner or one of the principal owners. The investment portfolio consists of ten substantial holdings with a market value of about SEK 43 billion. The wholly-owned industrial operations generated a turnover of approximately SEK 7 billion in 2015.